Last updated: 7 October 2026 · Applies to the Efada Inbox mobile app (Android package ai.efada.whatsapp; iOS app.efada)
Efada Inbox (“the app”, “we”, “us”) is provided by EFADA ADVERTISING AND MARKETING COMPANY (“Efada”). The app is a shared team inbox that lets a business answer its customers on its own WhatsApp Business number. This policy explains what information the app accesses, why, how it is used and shared, and the choices and rights you have. It covers the two kinds of people whose data the app handles: the agents who sign in and use the app, and the customers those agents message.
The business that operates the WhatsApp Business number (Efada’s customer — the “Organization”) is the controller of the customer conversations handled in the app. Efada provides the software and processes the data on the Organization’s behalf. For agent-account data (sign-in details), Efada is the controller. WhatsApp messaging is delivered through Meta’s WhatsApp Business Platform via our messaging provider, Interakt.
| Data | Why the app uses it |
|---|---|
| Account details — your name, email address and phone number | To create and secure your agent account and sign you in. |
| Contacts — names and phone numbers from your device’s address book | Only when you choose “Import from phonebook”, and only the entries you select, so you can start a conversation with them. The app does not read your contacts in the background. |
| Messages & customer details — the WhatsApp messages, notes, tags and customer profile fields you and your customers exchange | To provide the shared inbox: display, send, receive, assign, tag and search conversations. |
| Photos, videos, audio and files | Only the items you attach to a message, chosen through the system picker, to send them to a customer; and media customers send you, to display it. |
| Camera & microphone | Only when you take a photo/video or record a voice note to attach to a message. |
| Location | Only when you choose to send a location message. The app does not track your location in the background. |
| Device push token & basic device identifiers | To deliver push notifications for new messages and mentions. |
| App diagnostics — limited technical logs and crash information | To keep the service reliable and secure. |
Sensitive permissions (contacts, camera, microphone, location) are requested only at the moment you use the related feature, and you can decline them.
We do not sell your personal information, and the app contains no advertising and does not use your data for advertising.
We do not share your data with third parties for their own independent marketing.
Conversations, contacts and account data are kept for as long as the Organization uses the service, or as needed to provide it and meet legal obligations. When an account or an Organization is closed, associated data is deleted or anonymised within a reasonable period, subject to legal retention requirements.
You can delete your Efada Inbox account, and request erasure of its associated data, in either of these ways:
When you delete your account, we disable it and remove your access immediately — you are signed out and can no longer sign in. Your associated personal data is retained only as long as needed to provide the service and to meet legal, security and backup obligations, and is deleted or anonymised after that period; you can request permanent erasure of your remaining personal data at any time by emailing apps@efada.ai. Customer conversation records that belong to the Organization are handled under the Organization’s own retention settings.
Data is encrypted in transit (HTTPS/TLS). Access is restricted by role and by WhatsApp-number permissions, and sign-in can be protected with biometric unlock on your device. No method of transmission or storage is completely secure, but we take reasonable measures to protect your information.
Efada Inbox is a business tool intended for use by adults (18+). It is not directed to children and does not knowingly collect personal information from children.
Your information may be processed in countries other than your own (including where Meta, Interakt, Google and Efada operate their services), with appropriate safeguards.
Depending on your location, you may have the right to access, correct, export or delete your personal data, and to object to or restrict certain processing. To exercise these rights, contact us using the details below.
We may update this policy from time to time. Material changes will be reflected here with a new “Last updated” date.